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Participation + Politics + SocialMedia + DIY + Design + Philanthropy = CAUSECAST United WE SERVE campaign.
Barack Obama and his entourage go on using social media tools for some brilliant action.
In order to get people participating in the Presidents United We Serve campaign, social media tools like twitter, facebook, youtube, or myspace are used. And there is a very nice designed startsite for the Causecast homepage.

Causecast, dubbed “a one stop philanthropy shop” by TechCrunch, is a platform where media, philanthropy, social networking, entertainment and education converge to serve a greater purpose.
People want to do good, want to be inspired, and want to inspire others to join them in giving back. Causecast makes this easy by providing users with means to CONNECT with people, leaders, charities, nonprofit organizations, and brands that inspire them.

(via notcot)

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