I wanted to write about Flaek for a long time now. But the project was always in progress and I always wanted to await the next step. But now it is done.

Sven und Oliver, Media Design students at the BA Ravensburg, realized someting incredicle for their thesis. A project almost every one would like to realize. It is something like building your own house, jumping out of a plane or something like this. Sven and Oliver created their own sneaker.
They designed the shoe, a whole CI, made the marketing (in my opinion better than the big labels). And I can say I like everything about it, I’m impressed.
Just tonight their website was finally launched. But the project was able to be followed via their weblog, on Twitter, or on MySpace.

Their CI is nice. I like the logo, the name, the name of the sneaker: Kaalen Hi. The packaging is nice as well. They transport the sneaker in little wooden boxes, which have been laser-engraved.

But most important the sneaker, the shoe itself. The handmade beauty has everything I like about a sneaker – colors: white/black/grey. I like the form, it is simillar to my (so far) most favorite sneaker the Clae Russel. The laser-engraved shoe tongue is changeable, you can chose between three different colors.

These two guys have my respect. And I wish them the best for their thesis.

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Addition: Read the interview with Sven and Oliver at Sneaker Freaker!