Good ideas glow in the dark

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Adris Group d.d. is a Croatian company, which has two strategic business units: tobacco and tourism. Despite the crisis, Adris Group has had a successful business year-2008, so they wanted to show it off with their annual report. (found at yatzer)

“During difficult times, only good ideas can light up the path out of the crisis. Ideas are energy! They emerge in a moment and spread at the speed of thoughts and people channel them. Ideas are passed on from person to person until their radiance becomes powerful enough to light up the future.
Adris Group has more than 3000 such lights – its employees. Each one of them can come up with an idea that can make the world better, but it is only when they all come together with a single goal that the power of their ideas becomes capable of shattering the darkness. That is why this book glows in the dark – it is charged with over 3000 good ideas!”

I really love the metaphor of 3000 employees – 3000 lights – 3000 glowing ideas. What more can I say? You should look at yatzer for some more pictures and more describtion.

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Good ideas glow in the dark