The Borough Market
Well some of you might wonder what a blog post about the Borough Market is doing within a design blog. Well, I think the attitude towards food is changing rapidly in the last years. And I see similar developments within the fields of design. I found a very interesting quote by food writer Jonathan Gold via Johannes Kleske’s posterous:
“While nobody was paying attention, food quietly assumed the place in youth culture that used to be occupied by rock ‘n’ roll — individual, fierce and intensely political, communal yet congenial to aesthetic extremes: embracing veganism or learning to butcher a cow; eating tofu or head cheese, bean sprouts or pigs’ ears.” via latimes.com
In my opinion you can change the quote into the following:
“While nobody was paying attention, design quietly assumed the place in youth culture that used to be occupied by rock ‘n’ roll — individual, fierce and intensely political, communal yet congenial to aesthetic extremes: embracing illustration or learning to cut a video; creating a typeface or to design a poster, website or some furniture.”
You see, it fits perfectly. No wonder, I think since the year dot people want to live up their dreams. And art, design, food, music, or sports are usually the passions of people. I rarely see someone who loves suing others or have the urge to drive the bus. There are jobs where people want to fulfill their raging passion for something. And more and more people try to fulfill their dreams in creative fields. And I add the culinary arts to the creative fields of course.
The Borough Market is a perfect example for these developments. Many of the people working on the market were not older than 30. They sell their self produced organic rapeseed oil or they performed magic in the form of bread, olive oil, pastries, cheese, and and…
You can see that these people live their passion. When you talk to these people their eyes shine and if you show real interest their faces change into one big smile. Similar to designers when you talk to them about their works.
Some people criticize the trend of food passion within the younger generations. But I can’t unterstand it. It’s great to see people sharing the passion of consuming a bowl of fresh pasta and a glass of a good red wine. Nothing is as social as a good dinner. AND like the phrase says: “The way to a man’s heart is through his stomach.” In German the quote is much better, it is not reduced to men: “Liebe geht durch den Magen”.
I love food. I love drinks. I love culinary art. And just like Johannes says: “I really enjoy observing how our approach to food is changing slowly but fundamentally.”
On my flickr account you can see some more pictures of the Borough Market in London.