From Inspiration to Innovation
Matt Schoenholz, Creative Director at Frog Design, talks about the way from inspiration to innovation and happens in the middle. Honestly I don’t know what to add. This talk from the TEDxPugetSound is personal, inspiring, motivating = perfect. Frog Design is one of my most adored companies/agencies, and Matt Schoenholz proves why.
“Matt Schoenholz, Creative Director at Frog Design, is passionately involved in exploring the power of design and communication and the importance of storytelling, believing it is through these tools that compelling products and services are positioned for market success.
Matt explains that taking an idea back to its essence allows the concept to face physical shape. The path that takes products from conception to reality is not always linear.” (via youtube.com)