PIQTO UNITED – Beyond The Pitch
Wednesday, November 23rd, 2011
Another feature is a magazine for the team called PIQTO GAZETTE. It consists of four parts and is divided into: DIE STADT (the city), DIE MANNSCHAFT (the team), DIE ANHÄNGER (the supporters), DIE REPORTAGE (the documentary). The magazine includes photos and information about each topic, as well as interviews with fans, players or managers of the team. The visual appearance is nice, it is organized and fits into the general appearance.
Hugo Hoppmann also created a bunch of posters, photos of the players combined with an abstracted typeface which builds the players’ names.
“The first set of b/w posters are for the streets. They were put on walls throughout the city to mark the territory. The players own individual graphic identity is designed with his name corresponding to his two main specials skills.”
But also digitally Hugo Hoppmann kept on the visual identity of PIQTO UNITED. On the website you can find the typo P.U. Brueder as well as the organized structure you have in the magazine PIQTO GAZETTE.
All in all the project PIQTO UNITED is inherently consistent. The pieces go hand in hand and build a strong visual appearance. Unfortunately the jerseys are not real but the team and everything else about is. Hugo pointed out that the jerseys and everything else IS real. Within the fourth part of PIQTO GAZETTE – DIE REPORTAGE (the documentary) – you can see the production of the jerseys.
Hugo Hoppmann is part of the team and the idea was generated by combining the team and his T-shirt label PIQTO. Here you can see also more information about the development of the logo.