Doing the Wichtel


I had an idea. It started all on Instagram and from there on something happened I couldn’t really imagine. I commented on a photo of @lastguest_hh that we should start a Secret Santa project with coffee. Third Wave Coffee, whole beans from a local producer/roaster. You give a package and therefore you receive a package. The idea is pretty easy. Maybe that’s why it spread like fire. Tho Keller (@lastguest_hh) and André Krüger (@bosch) liked the idea. So we started it.

I created a simple little page: As you can see, it is based on tumblr: About (description), Participate (the form), Rules (necessary) and #thirdwavewichteln (for sharing). We shared it on instragram, facebook and twitter. From that time on it was a no-brainer. I thought if 20 people from different cities in Germany would join, it would be a cool experience. BUT… shared it, Dear Coffee, I love you shared it, shared it. Many people on twitter, facebook and instragram shared it. Surprisingly many producers and rosters joined the project. Even some world class baristas are in the raffle. So far there are 356 participants from Australia, Italy, Portugal, Latvia, South Africa, Austria, New Zealand, Japan, Hong Kong, USA, Canada, Singapore, Scotland, Denmark, Belgium, Mexico, Venezuela, Sweden, Finland, UK, The Netherlands, Norway, Turkey, Switzerland and of course Germany.. We are overwhelmed.

The amazing things is that this whole project is based on trust and I am curious to see if it all works out.

Until Sunday, December 15 2013, you can still enter the game.

This project shows me that it’s all about realizing your crazy ideas: Just fucking do it. I have written several posts about this topic: Do Your Own Thing, So…, Me, Myself and I and Designing Life. But until you realize an idea you have in mind and it explodes like this thing, they are just words. It makes me more than happy that an idea can infect so many people.

Let’s wait until December 23 and see what will happen.

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Doing the Wichtel