Profile

My name is Markus Reuter but you can call me “@roitsch“. I am a 30-year old guy from Düsseldorf, Germany. Within the last years I was living in several cities like Regensburg, Hamburg, Lund (Sweden) and New York City. I am currently back again living in my home town Düsseldorf, and I am working for the Product Design team of Deutsche Telekom in Bonn. My focus is conceptualizing and realizing communication strategies as well as networking for the design team.

Before that I was Project Manager for an agency for digital brand communication –
elbdudler – based in Hamburg. I was the first employee December 2009 and helped building up the agency to 30 employees when I left December 2011. I worked on projects with Heimplanet (website, blog, packaging, project Cave Away 2011), Bacardi (iPhone App) and several other clients.

I studied Educational Science with the focus on learning with digital media and developing up-to-date learning scenarios (with ICT) at the University of Regensburg, at the University of Hamburg and at the University of Art and Design Helsinki.

My blog

BETTER __ THAN __ shall be a source of inspiration. Basically I write about anything that inspires me. This could be a project, event, infographic, street art, audiovisuals or any other thing. The categories are and will not be limited, as long as they are created in a reflective and creative way. I concentrate on thought-provoting projects, videos and any other kind of things that implement “outside the box”-ideas.

This blog is adressed to anybody, who has similar interests. That means, who likes to be infected by good ideas and is seeking for inspiration. I hope I can arouse your interest, point out to interesting things, and inspire you.

Projects

I am always interested in realizing projects and ideas, like the ones mentioned below. My passions are design, food, people, and the interdependency of society and technology. I love to create ideas and share them with others, in order to make these ideas reality. If you have an idea, a question, want some feedback or help, get in contact.

Cognitive Cities Conference

On 26-27 February 2011 the Cognitive Cities Conference took place in Berlin, Germany. CoCities was a two-day event: Day 1 was a full-on conference, Day 2 was dedicated to exploring the city through workshops, guided tours and exhibitions (free entry). I co-organized the event with Third Wave Berlin, Your Neighbours, and friends. I was responsible for acquiring sponsors and media partners through networking.

“We are at a point in time where the paths are set for the future of cities. The Cognitive Cities Conference (#CoCities) aims to bring the vibrant global conversation about the future of cities to Germany. We see CoCities as a platform for exchange and mutual inspiration. We invite urban planners, designers, technology geeks, environmental experts, public officials, urban gardening enthusiasts and cultural influencers to be part of the conversation. We can only make our cities more livable if we work together to improve them.”

Tidenhub 2011

Tidenhub2011 – initially the project started as the Global Ignite Event. But for several reasons we decided to do our own thing.

“At the event people show short presentations about things they love. Projects, which are more than just a hobby. Passion, ambition, attitude, emotions, love – these are words, which describe it pretty well. Within 6 minutes and 40 seconds people “ignite” the crowd with their ambition towards their car, their blog, their city or anything else their hearts are beating for.”

You can find all talks here.

Good School Blogger

The Good School is a school for new communication in Hamburg, initiated by Simone Ashoff. Students are agencies, companies and freelancers, who want to learn knowledge, skills and inspiration in new media and innovative marketing. I was supporting Simone Ashoff and her team by accompanying the classes digitally. With the help of the blog, the students we able to collect the information sustainably and get some deeper insights into the topics.

Kitchen Guerilla

Kitchen Guerilla – Since I attended my first event in March 2010 (find my review here), I help out my Guerilla friends from Hamburg every now and then. The idea is just too good. Bring people together around a big table, put on some nice tunes, serve good food, good wine and an awesome night is guaranteed.

“We are a mobile kitchen unit. We hijack restaurants, sailing ships, country guesthouses, construction sites, cabooses and other extra-ordinary locations from Hamburg over Istanbul to Paris. We offer culinary delights combined with none-everyday life atmosphere. In line with our slogan ‘IN FOOD WE TRUST’ we provide our guests an unparalleled transparency around our food. Our aim is to rediscover the cultural origin of cooking and move it back into the centre of social life.”

More to come…

If you have some interesting projects or ideas you want to share, please get in contact.